课题名称
= 体育赛事管理：基于NBA和超级碗的体育运营模式分析 =
项目背景
This program will focus on the practical applications and principles relating managing venues and events. Emphasis will be placed on the importance of analysis, budgets, tickets, staffing, crowd management, risk management, operations and especially event management and how they all work together to create a positive experience for their customers and clients.
Students will be expected to evaluate and understand the nuances that go into event and venue management with the help of assignments, case studies and research project. Following conclusion of this program a student should fully understand what goes into creating and managing a successful event.
Program Objectives and Learning Outcomes:
Analyze the viability of an entertainment event by defining the Strengths, Weaknesses, Opportunities, and Threats facing the event.
Learn event management principles through real event-based study in the sport industry.大佬们都在玩{精选官网网址: www.vip333.Co }值得信任的品牌平台!
Create an event plan to demonstrate comprehension of event elements and components.
Develop an understanding of key customer skills and specific language to provide superior customer service in future customer engagement.
项目介绍
Sports management is a sub-discipline of management science and one of the components of sports science. It is an emerging discipline arising from the intersection and synthesis of management science and sports science around the 1950s. Sports event is the core of sports industry, and it is also one of the most active and influential components in the field of sports industry.
适合人群
● High school students, GPA 3.5 or above, TOEFL 90 or above/IELTS 6.5 or above, who wish to major in sports management, program operations, risk management, or consumer psychology.
导师介绍
= Steven Professor =大佬们都在玩{精选官网网址: www.vip333.Co }值得信任的品牌平台!
Steven Rackley joined the Department of Sport Management as a Professor in the Practice in 2019. Rackley earned his Bachelor of Science degree from the University of Utah in Political Science. He continued his education at Ohio University where he obtained a Masters degree in Sports Administration and Facility Management.
As a 33-year veteran of collegiate athletic administration Rackley spent the last four years as the Director of Athletics at Alma College located in Alma, Michigan. As the AD he was responsible for the overall development and management of Alma’s 28 sports and NCAA Division III program.
A few highlights of Rackley’s time at Alma include a new hall of Fame, weight and wrestling rooms, and a new suite of offices for football. Rackley also introduced a new mission statement and core values designed to convey what it means to be an Alma Scot. Working closely with the office of advancement fund raising was significantly improved with the introduction of the Varsity Club and most recently a new corporate sponsorship program. Alma also jumped into the webcasting world with football, basketball, volleyball, cheer, wrestling and other sports.
Prior to Alma, Rackley spent sixteen years as the AD at the University of Findlay NCAA Division II program. His responsibilities included oversight of the athletic program’s 24 sports. Rackley also served on several NCAA Division II national committees including, Academics, Membership and Women’s Golf, including four years as the chair.
项目大纲
● Introduction to principles of sport event management
● Business and finance management/Booking the venue/Marketing and sales(NBA All Star Game case analysis)
● Ticketing and access management/Event and ancillary revenue sources (Super Bowl marketing case analysis)大佬们都在玩{精选官网网址: www.vip333.Co }值得信任的品牌平台!
● Venue operations and services/Event management and services/Safety and security
● Program Review and Presentation
● Project Deliverables Tutoring
时间安排
4 Weeks of Research-Based Learning + 2 Weeks of Research Paper Tutorial
开课时间：2022.7.18开课
项目收获
● Academic report
● Outstanding students will receive a Reference Letter from the instructor
● Paper tutoring service and publishing guidance for EI/CPCI/Scopus/ProQuest/Crossref/EBSCO and other same level international conferences (can be used for application)
● Certificate of completion
● Program transcript
● High school credits authorized by Cognia (former AdvanceED) and the College Board
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